Marine and coastal mapping
SeaZone is the market leader for marine geographic information, software and services. It had developed a new range of mapping, data products and services, and concluded that its existing brand didn’t accurately reflect its position as a leading technology based company. Enter JFD.
We reviewed the existing branding and, having explored several different alternative logo concepts, decided on an updated and modernised version of the existing logo. Effectively, we “reimagined” the brand making it slicker and more modern. And they loved it, proving that there doesn’t always have to be a revolution when reviewing a brand.
We took the updated branding across the whole suite of SeaZone materials from stationery items through to a new website, corporate brochure, display materials and more technical information sheets.