NASA Logo

Mark Carter

I grew up with this logo, it’s one of the reasons I fell in love with typography. During the first design presentation, the proposed system was met with some resistance.

Richard Danne (Design Director for the Identity project) remembers NASA’s administrator, Dr James Fletcher, and deputy administrator, Dr George Low, having the following exchange:
Fletcher: “I’m simply not comfortable with those letters, something is missing.”
Low: “Well, yes, the cross stroke is gone from the letter A.”
Fletcher: “Yes, and that bothers me.”
Low: “Why?”
Fletcher: (long pause) “I just don’t feel we are getting our money’s worth!”

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