VIP Holdings

A round of luxury

VIP is a new brand which will supply luxury travel and leisure products to an exclusive audience of high-wealth clients.

We were asked to create a new brand for the holding company, which could then be used as an umbrella for other business ventures.

So we took the “V” from VIP and, using clever typography, developed it as a stand alone marque – we made it simple, sophisticated and oozing quality.

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