When you’re in need of some light refreshment
We were approached by our client G4S to develop a new brand for its catering offer – part of the wider facilities management service. The company wanted a concept and brand that it could sell to customers and roll out at sites whenever a new contract was secured.
The brand had to be clear, easy to understand and needed to appeal to both public and private sector clients. So we developed the umbrella brand Quattro along with four individual sub-brands, each representing a different catering offer – Deli, Café, Dine and Retail. Every time a new Quattro facility is required we visit the site, identify the branding and signage requirements and then “Quattrofy” it.