Evolving an existing brand
Ptarmigan is a small outdoor clothing and accessories retailer selling premium brands both online and through its store in Chester.
We were initially approached by Ptarmigan to design and produce signage for its Chester store. It was during this process that we suggested making some improvements to its logo.
We recommended releasing the bird graphic from within the confines of the logo block, resulting in a clearer and more legible typographic brand name. We also created the new “perfectly evolved…” strapline, which has been used in combination with the bird graphic across the website and a range of in-store and promotional materials.