Engineering a new global brand
Hydrobolt is a global market leader in the manufacture and supply of critical components for the oil and gas, nuclear, petro-chemical, power generation, defence and construction industries. The market for these components is a technical one and the products range from off-the-shelf to highly specialised and bespoke individual pieces.
Hydrobolt’s existing but well established logo looked dated and was in need of a revamp. It needed to build on the company’s engineering heritage and reflect its position as a modern, global, precision manufacturing group.
So we created a new design which retained the central elements of the existing logo to maintain a link to the past. But we took those elements and greatly simplified and redesigned them to create a modern, bold and more efficient design.
The new logo forms the core of the company’s new brand architecture, enabling us to create multiple distinctive product sub-brands and ultimately change Hydrobolt’s brand positioning.