The science behind the bull
Cogent is a bovine genetics specialist and one of the world’s largest bull studs, known for its innovative breeding programme and use of ground breaking new technologies.
But its branding, although well established, was a little dated and no longer reflected the company’s strength and industry position. We were tasked with undertaking a brand refresh which involved rationalising and sympathetically modernising the logo, taking care to ensure its heritage was retained.
Our work since then has encompassed everything to do with Cogent’s corporate identity, including the development of a fully content-managed website (containing an online catalogue), literature templates for use by Cogent’s in-house design team, clothing and vehicle branding.